{"id":15059,"date":"2025-12-03T07:07:11","date_gmt":"2025-12-03T07:07:11","guid":{"rendered":"https:\/\/matrixclouds.com\/?p=15059"},"modified":"2025-12-03T09:35:35","modified_gmt":"2025-12-03T09:35:35","slug":"%d9%83%d9%8a%d9%81-%d8%aa%d8%ad%d9%84%d9%84-%d8%a8%d9%8a%d8%a7%d9%86%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d8%b3%d8%aa%d8%ae%d8%af%d9%85%d9%8a%d9%86-%d9%84%d8%b2%d9%8a%d8%a7%d8%af%d8%a9-%d8%a7%d9%84%d8%ad","status":"publish","type":"post","link":"https:\/\/matrixclouds.com\/ar\/%d9%83%d9%8a%d9%81-%d8%aa%d8%ad%d9%84%d9%84-%d8%a8%d9%8a%d8%a7%d9%86%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d8%b3%d8%aa%d8%ae%d8%af%d9%85%d9%8a%d9%86-%d9%84%d8%b2%d9%8a%d8%a7%d8%af%d8%a9-%d8%a7%d9%84%d8%ad\/","title":{"rendered":"\u0643\u064a\u0641 \u062a\u062d\u0644\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u062c\u0632 \u0648\u0627\u0644\u0634\u0631\u0627\u0621 \u0639\u0628\u0631 \u062a\u0637\u0628\u064a\u0642\u0643\u061f"},"content":{"rendered":"<article dir=\"rtl\" lang=\"ar\" style=\"font-family: 'Tajawal', system-ui, -apple-system, 'Segoe UI', Arial, sans-serif; color: #222;\"><!-- Hook --><\/p>\n<h5 style=\"font-size: 20px; line-height: 1.8; text-align: center; margin: 16px 0;\">\u0647\u0644 \u062a\u0631\u063a\u0628 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u062c\u0648\u0632\u0627\u062a \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u062f\u0627\u062e\u0644 \u062a\u0637\u0628\u064a\u0642\u0643\u061f \u0627\u0644\u0633\u0631\u0651 \u064a\u0643\u0645\u0646 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0641\u0647\u0645 \u0633\u0644\u0648\u0643\u0647\u0645 \u0628\u062f\u0642\u0629. \u0625\u0644\u064a\u0643 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u062a\u0642\u0646\u064a \u0627\u0644\u0630\u064a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u064a\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u0644\u062a\u0639\u0632\u064a\u0632 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \ud83d\udcca\ud83d\udcf1<\/h5>\n<p><!-- \u0627\u0644\u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a --><\/p>\n<h1 style=\"font-size: 28px; line-height: 1.6; margin: 0 0 16px; text-align: justify;\">\u0643\u064a\u0641 \u062a\u062d\u0644\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u062c\u0632 \u0648\u0627\u0644\u0634\u0631\u0627\u0621 \u0639\u0628\u0631 \u062a\u0637\u0628\u064a\u0642\u0643\u061f<\/h1>\n<p><!-- \u0645\u0642\u062f\u0645\u0629 --><\/p>\n<p style=\"font-size: 18px; line-height: 1.9; text-align: justify; margin: 8px 0;\">\u0644\u0645 \u064a\u0639\u062f \u0646\u062c\u0627\u062d \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062c\u064a\u062f \u0641\u0642\u0637\u060c \u0628\u0644 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642: \u0645\u0627\u0630\u0627 \u064a\u0628\u062d\u062b\u0648\u0646\u061f \u0645\u0627\u0630\u0627 \u064a\u0641\u0636\u0651\u0644\u0648\u0646\u061f \u0648\u0644\u0645\u0627\u0630\u0627 \u064a\u062a\u0648\u0642\u0641 \u0627\u0644\u0628\u0639\u0636 \u0642\u0628\u0644 \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u062d\u062c\u0632\u061f<br \/>\n\u064a\u0645\u0646\u062d\u0643 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u062a\u0632\u064a\u062f \u0645\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u062a\u062d\u0633\u0651\u0646 \u0627\u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0648\u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u062e\u0635\u064a\u0635 \u062a\u062c\u0631\u0628\u0629 \u062a\u0644\u0627\u0626\u0645 \u0643\u0644 \u0641\u0626\u0629 \u0645\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<br \/>\n\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u0646\u0633\u062a\u0639\u0631\u0636 \u0623\u0647\u0645 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0644\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0648\u064a\u0644\u0647\u0627 \u0625\u0644\u0649 \u0623\u062f\u0648\u0627\u062a \u0641\u0639\u0651\u0627\u0644\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u062c\u0648\u0632\u0627\u062a \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/p>\n<p><!-- \u0627\u0644\u0639\u0646\u0627\u0635\u0631 --><\/p>\n<h2 style=\"color: #194cb3; font-size: 22px; margin: 24px 0 8px;\">\ud83d\udd39 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0645\u0642\u0627\u0644:<\/h2>\n<p style=\"font-size: 18px; line-height: 1.9; margin: 0;\"><strong>1\ufe0f\u20e3 \u062a\u062d\u062f\u064a\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 (KPIs)<\/strong><\/p>\n<p style=\"font-size: 18px; line-height: 1.9; margin: 0;\"><strong>2\ufe0f\u20e3 \u062a\u062a\u0628\u0639 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 (User Journey Tracking)<\/strong><\/p>\n<p style=\"font-size: 18px; line-height: 1.9; margin: 0;\"><strong>3\ufe0f\u20e3 \u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (Behavior Analysis)<\/strong><\/p>\n<p style=\"font-size: 18px; line-height: 1.9; margin: 0;\"><strong>4\ufe0f\u20e3 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062d\u0631\u0627\u0631\u064a\u0629 (Heatmaps)<\/strong><\/p>\n<p style=\"font-size: 18px; line-height: 1.9; margin: 0;\"><strong>5\ufe0f\u20e3 \u062a\u062d\u0644\u064a\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u062e\u0631\u0648\u062c \u0648\u0627\u0644\u062a\u0633\u0631\u0628 (Drop-off Points)<\/strong><\/p>\n<p style=\"font-size: 18px; line-height: 1.9; margin: 0;\"><strong>6\ufe0f\u20e3 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 A\/B Testing \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/strong><\/p>\n<p style=\"font-size: 18px; line-height: 1.9; margin: 0;\"><strong>7\ufe0f\u20e3 \u0627\u0644\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0630\u0643\u064a \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 (User Segmentation)<\/strong><\/p>\n<p style=\"font-size: 18px; line-height: 1.9; margin: 0;\"><strong>8\ufe0f\u20e3 \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/strong><\/p>\n<p style=\"font-size: 18px; line-height: 1.9; margin: 0;\"><strong>9\ufe0f\u20e3 \u0643\u064a\u0641 \u062a\u0633\u062a\u062e\u062f\u0645 \u0645\u0627\u062a\u0631\u064a\u0643\u0633 \u0643\u0644\u0627\u0648\u062f\u0632 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0644\u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0648\u0632\u0627\u062a \u062a\u0637\u0628\u064a\u0642\u0643\u061f<\/strong><\/p>\n<p><!-- 1\ufe0f\u20e3 --><\/p>\n<h2 style=\"color: #194cb3; font-size: 22px; margin: 24px 0 8px;\">1\ufe0f\u20e3 \u062a\u062d\u062f\u064a\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 (KPIs)<\/h2>\n<p style=\"font-size: 18px; line-height: 1.9; text-align: justify;\">\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0644\u0623\u064a \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u0644\u064a\u0644 \u0646\u0627\u062c\u062d\u0629 \u0647\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u064a\u0633 \u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u062f\u0642\u0629.<br \/>\n\u0645\u0646 \u0623\u0647\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0642\u064a\u0627\u0633 \u0627\u0644\u062d\u062c\u0632 \u0648\u0627\u0644\u0634\u0631\u0627\u0621:<\/p>\n<ul style=\"font-size: 18px; line-height: 1.9; margin: 10px 0 20px 25px;\">\n<li>\u0639\u062f\u062f \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0648\u0627\u0644\u0634\u0647\u0631\u064a\u0629.<\/li>\n<li>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0645\u0646 \u0632\u0627\u0626\u0631 \u0625\u0644\u0649 \u0639\u0645\u064a\u0644 (Conversion Rate).<\/li>\n<li>\u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u062c\u0632.<\/li>\n<li>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0639\u0631\u0648\u0636.<\/li>\n<li>\u0645\u0639\u062f\u0644 \u0627\u0644\u0639\u0648\u062f\u0629 \u0644\u0644\u062a\u0637\u0628\u064a\u0642 (Retention Rate).<\/li>\n<\/ul>\n<p><!-- 2\ufe0f\u20e3 --><\/p>\n<h2 style=\"color: #194cb3; font-size: 22px; margin: 24px 0 8px;\">2\ufe0f\u20e3 \u062a\u062a\u0628\u0639 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 (User Journey Tracking)<\/h2>\n<p style=\"font-size: 18px; line-height: 1.9; text-align: justify;\">\u062a\u062a\u0628\u0639 \u0627\u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0646 \u0644\u062d\u0638\u0629 \u062f\u062e\u0648\u0644\u0647 \u062d\u062a\u0649 \u0627\u0644\u062d\u062c\u0632 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641.<br \/>\n\u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u064a\u0648\u0636\u062d \u0644\u0643:<\/p>\n<ul style=\"font-size: 18px; line-height: 1.9; margin: 10px 0 20px 25px;\">\n<li>\u0623\u0648\u0644 \u0634\u0627\u0634\u0629 \u064a\u062c\u0630\u0628 \u0625\u0644\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644.<\/li>\n<li>\u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0641\u0627\u0639\u0644 \u0645\u0639\u0647\u0627 \u0623\u0643\u062b\u0631 \u0645\u0646 \u063a\u064a\u0631\u0647\u0627.<\/li>\n<li>\u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0648\u0642\u0641 \u0639\u0646\u062f\u0647\u0627 \u063a\u0627\u0644\u0628\u064b\u0627.<\/li>\n<li>\u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0633\u0631\u0628 \u0627\u0644\u062a\u064a \u062a\u0645\u0646\u0639 \u0625\u062a\u0645\u0627\u0645 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062d\u062c\u0632.<\/li>\n<li>\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u0632\u064a\u062f \u0641\u0631\u0635 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631.<\/li>\n<\/ul>\n<p><!-- 3\ufe0f\u20e3 --><\/p>\n<h2 style=\"color: #194cb3; font-size: 22px; margin: 24px 0 8px;\">3\ufe0f\u20e3 \u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (Behavior Analysis)<\/h2>\n<p style=\"font-size: 18px; line-height: 1.9; text-align: justify;\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0644\u0648\u0643 \u064a\u064f\u0638\u0647\u0631 \u0644\u0643 \u0645\u0627\u0630\u0627 \u064a\u0641\u0639\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u060c \u0643\u0645 \u064a\u0642\u0636\u064a \u0645\u0646 \u0627\u0644\u0648\u0642\u062a\u060c \u0648\u0645\u0627 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u062a\u064a \u062a\u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647\u0647.<br \/>\n\u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0643\u0634\u0641:<\/p>\n<ul style=\"font-size: 18px; line-height: 1.9; margin: 10px 0 20px 25px;\">\n<li>\u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0623\u0643\u062b\u0631 \u0632\u064a\u0627\u0631\u0629.<\/li>\n<li>\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0641\u0627\u0639\u0644\u0627\u064b.<\/li>\n<li>\u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u062a\u064a \u064a\u0641\u0636\u0644\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646.<\/li>\n<li>\u0627\u0644\u0623\u0648\u0642\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0631\u062a\u0641\u0639 \u0641\u064a\u0647\u0627 \u0645\u0639\u062f\u0644 \u0627\u0644\u0637\u0644\u0628.<\/li>\n<li>\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u064f\u062d\u0641\u0651\u0632 \u0627\u0644\u062d\u062c\u0632 \u0627\u0644\u0641\u0648\u0631\u064a.<\/li>\n<\/ul>\n<p><!-- 4\ufe0f\u20e3 --><\/p>\n<h2 style=\"color: #194cb3; font-size: 22px; margin: 24px 0 8px;\">4\ufe0f\u20e3 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062d\u0631\u0627\u0631\u064a\u0629 (Heatmaps)<\/h2>\n<p style=\"font-size: 18px; line-height: 1.9; text-align: justify;\">\u0627\u0644\u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062d\u0631\u0627\u0631\u064a\u0629 \u062a\u064f\u0638\u0647\u0631 \u0627\u0644\u0623\u0645\u0627\u0643\u0646 \u0627\u0644\u062a\u064a \u064a\u0646\u0642\u0631 \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u060c \u0648\u062a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<br \/>\n\u0645\u0646 \u0623\u0647\u0645 \u0641\u0648\u0627\u0626\u062f\u0647\u0627:<\/p>\n<ul style=\"font-size: 18px; line-height: 1.9; margin: 10px 0 20px 25px;\">\n<li>\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0623\u0632\u0631\u0627\u0631 \u0627\u0644\u062a\u064a \u064a\u062a\u062c\u0627\u0647\u0644\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/li>\n<li>\u062a\u062d\u0633\u064a\u0646 \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u062f\u0627\u062e\u0644 \u0627\u0644\u0635\u0641\u062d\u0627\u062a.<\/li>\n<li>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0643\u062b\u0631 \u062c\u0630\u0628\u064b\u0627 \u0644\u0644\u0627\u0646\u062a\u0628\u0627\u0647.<\/li>\n<li>\u062a\u0637\u0648\u064a\u0631 \u062a\u062c\u0631\u0628\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0631\u0641\u0639 \u0646\u0633\u0628\u0629 \u0627\u0644\u062d\u062c\u0632.<\/li>\n<li>\u062a\u0633\u0647\u064a\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629.<\/li>\n<\/ul>\n<p><!-- 5\ufe0f\u20e3 --><\/p>\n<h2 style=\"color: #194cb3; font-size: 22px; margin: 24px 0 8px;\">5\ufe0f\u20e3 \u062a\u062d\u0644\u064a\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u062e\u0631\u0648\u062c \u0648\u0627\u0644\u062a\u0633\u0631\u0628 (Drop-off Points)<\/h2>\n<p style=\"font-size: 18px; line-height: 1.9; text-align: justify;\">\u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0632\u064a\u062f \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0647\u064a \u0645\u0639\u0631\u0641\u0629 \u0623\u064a\u0646 \u064a\u062e\u0631\u062c \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0646 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0642\u0628\u0644 \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u062d\u062c\u0632.<br \/>\n\u062a\u062d\u0644\u064a\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0633\u0631\u0628 \u064a\u0643\u0634\u0641:<\/p>\n<ul style=\"font-size: 18px; line-height: 1.9; margin: 10px 0 20px 25px;\">\n<li>\u0647\u0644 \u0645\u0634\u0643\u0644\u0629 \u0641\u064a \u0637\u0631\u064a\u0642\u0629 \u0639\u0631\u0636 \u0627\u0644\u0645\u0646\u062a\u062c\u061f<\/li>\n<li>\u0647\u0644 \u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062f\u0641\u0639 \u0637\u0648\u064a\u0644\u0629\u061f<\/li>\n<li>\u0647\u0644 \u064a\u0648\u0627\u062c\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0635\u0639\u0648\u0628\u0627\u062a \u062a\u0642\u0646\u064a\u0629\u061f<\/li>\n<li>\u0647\u0644 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u063a\u064a\u0631 \u0648\u0627\u0636\u062d\u0629\u061f<\/li>\n<li>\u0647\u0644 \u062a\u062d\u062a\u0627\u062c \u0635\u0641\u062d\u0627\u062a \u0645\u0639\u064a\u0646\u0629 \u0625\u0644\u0649 \u062a\u0628\u0633\u064a\u0637\u061f<\/li>\n<\/ul>\n<p><!-- 6\ufe0f\u20e3 --><\/p>\n<h2 style=\"color: #194cb3; font-size: 22px; margin: 24px 0 8px;\">6\ufe0f\u20e3 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 A\/B Testing \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/h2>\n<p style=\"font-size: 18px; line-height: 1.9; text-align: justify;\">\u062a\u0633\u0645\u062d \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B \u0628\u062a\u062c\u0631\u0628\u0629 \u0646\u0633\u062e\u062a\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u062a\u064a\u0646 \u0645\u0646 \u0635\u0641\u062d\u0629 \u0623\u0648 \u062a\u0635\u0645\u064a\u0645 \u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u064a\u0647\u0645\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062d\u062c\u0632.<br \/>\n\u0648\u062a\u0633\u0627\u0639\u062f \u0641\u064a:<\/p>\n<ul style=\"font-size: 18px; line-height: 1.9; margin: 10px 0 20px 25px;\">\n<li>\u0627\u062e\u062a\u0628\u0627\u0631 \u0623\u0644\u0648\u0627\u0646 \u0627\u0644\u0623\u0632\u0631\u0627\u0631.<\/li>\n<li>\u0627\u062e\u062a\u0628\u0627\u0631 \u0646\u0635\u0648\u0635 \u0627\u0644\u0639\u0631\u0648\u0636.<\/li>\n<li>\u062a\u062d\u0633\u064a\u0646 \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0639\u0646\u0627\u0635\u0631.<\/li>\n<li>\u0641\u0647\u0645 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0635\u0648\u0631 \u0639\u0644\u0649 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621.<\/li>\n<li>\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0623\u0641\u0636\u0644 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u062c\u0632.<\/li>\n<\/ul>\n<p><!-- 7\ufe0f\u20e3 --><\/p>\n<h2 style=\"color: #194cb3; font-size: 22px; margin: 24px 0 8px;\">7\ufe0f\u20e3 \u0627\u0644\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0630\u0643\u064a \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 (User Segmentation)<\/h2>\n<p style=\"font-size: 18px; line-height: 1.9; text-align: justify;\">\u064a\u0633\u0627\u0639\u062f \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0625\u0644\u0649 \u0641\u0626\u0627\u062a \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u0639\u0631\u0648\u0636 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0648\u0631\u0641\u0639 \u0646\u0633\u0628\u0629 \u0627\u0644\u0634\u0631\u0627\u0621.<br \/>\n\u064a\u0645\u0643\u0646\u0643 \u062a\u0642\u0633\u064a\u0645\u0647\u0645 \u062d\u0633\u0628:<\/p>\n<ul style=\"font-size: 18px; line-height: 1.9; margin: 10px 0 20px 25px;\">\n<li>\u0627\u0644\u0639\u0645\u0631 \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a.<\/li>\n<li>\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0633\u0627\u0628\u0642.<\/li>\n<li>\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0648\u0627\u0644\u0633\u0644\u0648\u0643 \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642.<\/li>\n<li>\u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u062c\u0632 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629.<\/li>\n<li>\u0623\u0648\u0642\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0641\u0636\u0644\u0629.<\/li>\n<\/ul>\n<p><!-- 8\ufe0f\u20e3 --><\/p>\n<h2 style=\"color: #194cb3; font-size: 22px; margin: 24px 0 8px;\">8\ufe0f\u20e3 \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/h2>\n<p style=\"font-size: 18px; line-height: 1.9; text-align: justify;\">\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0642\u0627\u062f\u0631 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0643\u0645\u064a\u0627\u062a \u0636\u062e\u0645\u0629 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0644\u062a\u0646\u0628\u0624 \u0628\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<br \/>\n\u0623\u0647\u0645 \u0627\u0644\u0641\u0648\u0627\u0626\u062f:<\/p>\n<ul style=\"font-size: 18px; line-height: 1.9; margin: 10px 0 20px 25px;\">\n<li>\u062a\u0648\u0642\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u0631\u062d\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u064a\u0634\u062a\u0631\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644.<\/li>\n<li>\u0627\u0642\u062a\u0631\u0627\u062d \u0639\u0631\u0648\u0636 \u0645\u062e\u0635\u0635\u0629 \u0644\u0643\u0644 \u0645\u0633\u062a\u062e\u062f\u0645.<\/li>\n<li>\u062a\u062d\u0644\u064a\u0644 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0639\u0648\u062f\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0644\u062d\u062c\u0632 \u0645\u0631\u0629 \u0623\u062e\u0631\u0649.<\/li>\n<li>\u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0627\u0644\u0641\u062a\u0631\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0646\u0634\u0627\u0637\u064b\u0627.<\/li>\n<li>\u0631\u0641\u0639 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0639\u0628\u0631 \u062a\u0648\u0635\u064a\u0627\u062a \u062f\u0642\u064a\u0642\u0629.<\/li>\n<\/ul>\n<p><!-- \u0645\u0627\u062a\u0631\u064a\u0643\u0633 --><\/p>\n<h2 style=\"color: #194cb3; font-size: 22px; margin: 24px 0 8px;\">9\ufe0f\u20e3 \u0643\u064a\u0641 \u062a\u0633\u062a\u062e\u062f\u0645 \u0645\u0627\u062a\u0631\u064a\u0643\u0633 \u0643\u0644\u0627\u0648\u062f\u0632 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0644\u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0648\u0632\u0627\u062a \u062a\u0637\u0628\u064a\u0642\u0643\u061f<\/h2>\n<p style=\"font-size: 18px; line-height: 1.9; text-align: justify;\">\u062a\u0639\u0645\u0644 <strong>\u0645\u0627\u062a\u0631\u064a\u0643\u0633 \u0643\u0644\u0627\u0648\u062f\u0632<\/strong> \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0623\u062d\u062f\u062b \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u062a\u062d\u0633\u064a\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062d\u062c\u0632.<br \/>\n\u0646\u0633\u0627\u0639\u062f\u0643 \u0641\u064a:<\/p>\n<ul style=\"font-size: 18px; line-height: 1.9; margin: 10px 0 20px 25px;\">\n<li>\u0625\u0646\u0634\u0627\u0621 \u0644\u0648\u062d\u0627\u062a \u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0641\u0635\u064a\u0644\u064a\u0629 Dashboard.<\/li>\n<li>\u062a\u0637\u0628\u064a\u0642 \u062a\u0642\u0646\u064a\u0627\u062a \u062a\u062a\u0628\u0639 \u0627\u0644\u0633\u0644\u0648\u0643 \u0648\u0627\u0644\u0631\u062d\u0644\u0629.<\/li>\n<li>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u064a \u062a\u0645\u0646\u0639 \u0627\u0644\u062d\u062c\u0632.<\/li>\n<li>\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0641\u0642 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/li>\n<li>\u0631\u0641\u0639 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u0637\u0631\u0642 \u0639\u0644\u0645\u064a\u0629 \u062f\u0642\u064a\u0642\u0629.<\/li>\n<\/ul>\n<p style=\"font-size: 18px; line-height: 1.9; text-align: justify;\">\u0645\u0639 \u062e\u0628\u0631\u062a\u0646\u0627 \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u0648\u0627\u0644\u0630\u0643\u064a\u0629\u060c \u0646\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u0623\u0631\u0628\u0627\u062d \u062d\u0642\u064a\u0642\u064a\u0629 \u0648\u0632\u064a\u0627\u062f\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062d\u062c\u0632 \u0648\u0627\u0644\u0634\u0631\u0627\u0621 \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642.<\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>\u0647\u0644 \u062a\u0631\u063a\u0628 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u062c\u0648\u0632\u0627\u062a \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u062f\u0627\u062e\u0644 \u062a\u0637\u0628\u064a\u0642\u0643\u061f \u0627\u0644\u0633\u0631\u0651 \u064a\u0643\u0645\u0646 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0641\u0647\u0645 \u0633\u0644\u0648\u0643\u0647\u0645 \u0628\u062f\u0642\u0629. \u0625\u0644\u064a\u0643 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u062a\u0642\u0646\u064a \u0627\u0644\u0630\u064a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u064a\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u0644\u062a\u0639\u0632\u064a\u0632 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \ud83d\udcca\ud83d\udcf1 \u0643\u064a\u0641 \u062a\u062d\u0644\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u062c\u0632 \u0648\u0627\u0644\u0634\u0631\u0627\u0621 \u0639\u0628\u0631 \u062a\u0637\u0628\u064a\u0642\u0643\u061f \u0644\u0645 \u064a\u0639\u062f \u0646\u062c\u0627\u062d \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062c\u064a\u062f \u0641\u0642\u0637\u060c \u0628\u0644 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642: \u0645\u0627\u0630\u0627 \u064a\u0628\u062d\u062b\u0648\u0646\u061f \u0645\u0627\u0630\u0627 \u064a\u0641\u0636\u0651\u0644\u0648\u0646\u061f \u0648\u0644\u0645\u0627\u0630\u0627 \u064a\u062a\u0648\u0642\u0641 \u0627\u0644\u0628\u0639\u0636 \u0642\u0628\u0644 \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u062d\u062c\u0632\u061f \u064a\u0645\u0646\u062d\u0643 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u062a\u0632\u064a\u062f \u0645\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u062a\u062d\u0633\u0651\u0646 \u0627\u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0648\u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u062e\u0635\u064a\u0635 \u062a\u062c\u0631\u0628\u0629 \u062a\u0644\u0627\u0626\u0645 \u0643\u0644 \u0641\u0626\u0629 \u0645\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u0646\u0633\u062a\u0639\u0631\u0636 \u0623\u0647\u0645 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0644\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0648\u064a\u0644\u0647\u0627 \u0625\u0644\u0649 \u0623\u062f\u0648\u0627\u062a \u0641\u0639\u0651\u0627\u0644\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u062c\u0648\u0632\u0627\u062a \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \ud83d\udd39 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0645\u0642\u0627\u0644: 1\ufe0f\u20e3 \u062a\u062d\u062f\u064a\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 (KPIs) 2\ufe0f\u20e3 \u062a\u062a\u0628\u0639 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 (User Journey Tracking) 3\ufe0f\u20e3 \u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (Behavior Analysis) 4\ufe0f\u20e3 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062d\u0631\u0627\u0631\u064a\u0629 (Heatmaps) 5\ufe0f\u20e3 \u062a\u062d\u0644\u064a\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u062e\u0631\u0648\u062c \u0648\u0627\u0644\u062a\u0633\u0631\u0628 (Drop-off Points) 6\ufe0f\u20e3 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 A\/B Testing \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 7\ufe0f\u20e3 \u0627\u0644\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0630\u0643\u064a \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 (User Segmentation) 8\ufe0f\u20e3 \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a 9\ufe0f\u20e3 \u0643\u064a\u0641 \u062a\u0633\u062a\u062e\u062f\u0645 \u0645\u0627\u062a\u0631\u064a\u0643\u0633 \u0643\u0644\u0627\u0648\u062f\u0632 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0644\u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0648\u0632\u0627\u062a \u062a\u0637\u0628\u064a\u0642\u0643\u061f 1\ufe0f\u20e3 \u062a\u062d\u062f\u064a\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 (KPIs) \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0644\u0623\u064a \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u0644\u064a\u0644 \u0646\u0627\u062c\u062d\u0629 \u0647\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u064a\u0633 \u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u062f\u0642\u0629. \u0645\u0646 \u0623\u0647\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0642\u064a\u0627\u0633 \u0627\u0644\u062d\u062c\u0632 \u0648\u0627\u0644\u0634\u0631\u0627\u0621: \u0639\u062f\u062f \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0648\u0627\u0644\u0634\u0647\u0631\u064a\u0629. \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0645\u0646 \u0632\u0627\u0626\u0631 \u0625\u0644\u0649 \u0639\u0645\u064a\u0644 (Conversion Rate). \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u062c\u0632. \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0639\u0631\u0648\u0636. \u0645\u0639\u062f\u0644 \u0627\u0644\u0639\u0648\u062f\u0629 \u0644\u0644\u062a\u0637\u0628\u064a\u0642 (Retention Rate). 2\ufe0f\u20e3 \u062a\u062a\u0628\u0639 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 (User Journey Tracking) \u062a\u062a\u0628\u0639 \u0627\u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0646 \u0644\u062d\u0638\u0629 \u062f\u062e\u0648\u0644\u0647 \u062d\u062a\u0649 \u0627\u0644\u062d\u062c\u0632 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641. \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u064a\u0648\u0636\u062d \u0644\u0643: \u0623\u0648\u0644 \u0634\u0627\u0634\u0629 \u064a\u062c\u0630\u0628 \u0625\u0644\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644. \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0641\u0627\u0639\u0644 \u0645\u0639\u0647\u0627 \u0623\u0643\u062b\u0631 \u0645\u0646 \u063a\u064a\u0631\u0647\u0627. \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0648\u0642\u0641 \u0639\u0646\u062f\u0647\u0627 \u063a\u0627\u0644\u0628\u064b\u0627. \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0633\u0631\u0628 \u0627\u0644\u062a\u064a \u062a\u0645\u0646\u0639 \u0625\u062a\u0645\u0627\u0645 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062d\u062c\u0632. \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u0632\u064a\u062f \u0641\u0631\u0635 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631. 3\ufe0f\u20e3 \u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (Behavior Analysis) \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0644\u0648\u0643 \u064a\u064f\u0638\u0647\u0631 \u0644\u0643 \u0645\u0627\u0630\u0627 \u064a\u0641\u0639\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u060c \u0643\u0645 \u064a\u0642\u0636\u064a \u0645\u0646 \u0627\u0644\u0648\u0642\u062a\u060c \u0648\u0645\u0627 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u062a\u064a \u062a\u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647\u0647. \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0643\u0634\u0641: \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0623\u0643\u062b\u0631 \u0632\u064a\u0627\u0631\u0629. \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0641\u0627\u0639\u0644\u0627\u064b. \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u062a\u064a \u064a\u0641\u0636\u0644\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646. \u0627\u0644\u0623\u0648\u0642\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0631\u062a\u0641\u0639 \u0641\u064a\u0647\u0627 \u0645\u0639\u062f\u0644 \u0627\u0644\u0637\u0644\u0628. \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u064f\u062d\u0641\u0651\u0632 \u0627\u0644\u062d\u062c\u0632 \u0627\u0644\u0641\u0648\u0631\u064a. 4\ufe0f\u20e3 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062d\u0631\u0627\u0631\u064a\u0629 (Heatmaps) \u0627\u0644\u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062d\u0631\u0627\u0631\u064a\u0629 \u062a\u064f\u0638\u0647\u0631 \u0627\u0644\u0623\u0645\u0627\u0643\u0646 \u0627\u0644\u062a\u064a \u064a\u0646\u0642\u0631 \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u060c \u0648\u062a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0645\u0646 \u0623\u0647\u0645 \u0641\u0648\u0627\u0626\u062f\u0647\u0627: \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0623\u0632\u0631\u0627\u0631 \u0627\u0644\u062a\u064a \u064a\u062a\u062c\u0627\u0647\u0644\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u062a\u062d\u0633\u064a\u0646 \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u062f\u0627\u062e\u0644 \u0627\u0644\u0635\u0641\u062d\u0627\u062a. \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0643\u062b\u0631 \u062c\u0630\u0628\u064b\u0627 \u0644\u0644\u0627\u0646\u062a\u0628\u0627\u0647. \u062a\u0637\u0648\u064a\u0631 \u062a\u062c\u0631\u0628\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0631\u0641\u0639 \u0646\u0633\u0628\u0629 \u0627\u0644\u062d\u062c\u0632. \u062a\u0633\u0647\u064a\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629. 5\ufe0f\u20e3 \u062a\u062d\u0644\u064a\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u062e\u0631\u0648\u062c \u0648\u0627\u0644\u062a\u0633\u0631\u0628 (Drop-off Points) \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0632\u064a\u062f \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0647\u064a \u0645\u0639\u0631\u0641\u0629 \u0623\u064a\u0646 \u064a\u062e\u0631\u062c \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0646 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0642\u0628\u0644 \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u062d\u062c\u0632. \u062a\u062d\u0644\u064a\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0633\u0631\u0628 \u064a\u0643\u0634\u0641: \u0647\u0644 \u0645\u0634\u0643\u0644\u0629 \u0641\u064a \u0637\u0631\u064a\u0642\u0629 \u0639\u0631\u0636 \u0627\u0644\u0645\u0646\u062a\u062c\u061f \u0647\u0644 \u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062f\u0641\u0639 \u0637\u0648\u064a\u0644\u0629\u061f \u0647\u0644 \u064a\u0648\u0627\u062c\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0635\u0639\u0648\u0628\u0627\u062a \u062a\u0642\u0646\u064a\u0629\u061f \u0647\u0644 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u063a\u064a\u0631 \u0648\u0627\u0636\u062d\u0629\u061f \u0647\u0644 \u062a\u062d\u062a\u0627\u062c \u0635\u0641\u062d\u0627\u062a \u0645\u0639\u064a\u0646\u0629 \u0625\u0644\u0649 \u062a\u0628\u0633\u064a\u0637\u061f 6\ufe0f\u20e3 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 A\/B Testing \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u062a\u0633\u0645\u062d \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B \u0628\u062a\u062c\u0631\u0628\u0629 \u0646\u0633\u062e\u062a\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u062a\u064a\u0646 \u0645\u0646 \u0635\u0641\u062d\u0629 \u0623\u0648 \u062a\u0635\u0645\u064a\u0645 \u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u064a\u0647\u0645\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062d\u062c\u0632. \u0648\u062a\u0633\u0627\u0639\u062f \u0641\u064a: \u0627\u062e\u062a\u0628\u0627\u0631 \u0623\u0644\u0648\u0627\u0646 \u0627\u0644\u0623\u0632\u0631\u0627\u0631. \u0627\u062e\u062a\u0628\u0627\u0631 \u0646\u0635\u0648\u0635 \u0627\u0644\u0639\u0631\u0648\u0636. \u062a\u062d\u0633\u064a\u0646 \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0639\u0646\u0627\u0635\u0631. \u0641\u0647\u0645 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0635\u0648\u0631 \u0639\u0644\u0649 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621. \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0623\u0641\u0636\u0644 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u062c\u0632. 7\ufe0f\u20e3 \u0627\u0644\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0630\u0643\u064a \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 (User Segmentation) \u064a\u0633\u0627\u0639\u062f \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0625\u0644\u0649 \u0641\u0626\u0627\u062a \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u0639\u0631\u0648\u0636 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0648\u0631\u0641\u0639 \u0646\u0633\u0628\u0629 \u0627\u0644\u0634\u0631\u0627\u0621. \u064a\u0645\u0643\u0646\u0643 \u062a\u0642\u0633\u064a\u0645\u0647\u0645 \u062d\u0633\u0628: \u0627\u0644\u0639\u0645\u0631 \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a. \u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0633\u0627\u0628\u0642. \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0648\u0627\u0644\u0633\u0644\u0648\u0643 \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642. \u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u062c\u0632 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629. \u0623\u0648\u0642\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0641\u0636\u0644\u0629. 8\ufe0f\u20e3 \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0630\u0643\u0627\u0621 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